About patrik

"I want to inspire people on their leadership journey."

Current issues in the world bringing significant challenges to leaders of nations, organizations and professions. Expectations on how leaders must communicate have also shifted. Let Patrik guide you on your leadership journey.


Leaves everyone feeling organized and ready to create change.

Starting at: 5 000 €


Come together to dip deep and learn new skills as a team.

Starting at: 5 000 €

Patrik's Biography

Patrik Schober, the current Managing Partner, started PRAM Consulting in 2002 helping large multinational firms succeed on arrival in the Czech market.He was awarded PR Personality of the year in 2018 and with his team he has won several global and local PR awards including Sabre Awards, ICCO Global Awards or European Excellence Awards. Patrik graduated from International Relations and Social Communication and completed internships at Holmes College in Sydney and the University of California Irvine. 


He began his career at publishing house Computer Press. Patrik has been global Chairman of the Worldcom PR Group of independent PR agencies through which he shares his observations with other world members. Patrik has also been Chairman of the Board of Directors of Czech PR Association (APRA). Patrik is passionate about passing on his knowledge of public relations practices. Besides devoting his time to lecturing at the University of Economics and the Charles University Prague he has been hosting his seminars on emerging communication trends, called PR Brunch since 2015. 


To help companies achieve leadability, he launched the Leadership Lab in September 2023 – a unique facility that provides training and coaching in all the facets of leadership behaviour. 


When he is not working, you can find him running the trails near their home, climbing mountains, or planning his next hike.

PR Brunch

Patrik has been organizing series of seminars called PR Brunch since 2015. In 2023, this event was awarded by ICCO Global Awards as a contribution to PR society.

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Popular questions

Frequently asked questions

Actually, I am pretty good, thank you for asking! I hope you’re having a lovely day too.

Patrik is just one person with a BIG message. If you are interested in bringing Patrik’s lessons to your organization, feel free to contact his team to check his calendar.

While we wish we could clone Patrik, science isn’t quite there yet. That is why Patrik is surrounded by his team of experiences professionals.

Yes, Patrik will be attending Worldcom conference, PRCA conference and ICCO conference with more exciting events to come!

Patrik himself has a great admiration for sport. As en enthusiast cross country skier, mountain climber and runner, he learned what determination is and what it takes to devote oneself with effort to do something.

Patrik argues, that there will always be some generational gaps and possible tensions in the workplace.