What is Value-Based Pricing and Why is it Destination Worth Reaching?
C-level managers of companies regularly ask their PR and Communication department for the proof of what they have achieved and how has it influenced the growth of the company. Yet still majority of PR specialists and PR agencies deliver number of clippings, or other metrics such as AVE. But what if there is a tool that will show precisely, what was the influence of a campaign on the company?
In this seminar, Patrik will provide you with detailed description of what could be the VALUE that you can bring to the company and how to measure successful campaign. He then moves to completely new way of thinking about pricing the work of teams in PR agencies by introducing VALUE-BASED PRICING method with concrete examples from his praxes.
What Will You Learn?
- What is value
- How to proof the work of PR professionals
- How to measure success
- What is the price of a campaign
What is Value Based Pricing and Why is it Destination Worth Reaching34:30