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About Course

Learn how to make the use of public relations for lead generation

Current companies consider public relations in a large extend as a tool for increasing sales of their products and services. In fact, i tis one of the most common expectation that managers of Czech companies link with PR agencies right after the very classic providing of a positive image in the media. Just because a company stars to focus more on the content, digital communication and social networks does not mean that its income will raise. These activities must be interlinked with a communication campaign that has the revenue generation in its final objectives.

You will learn what tools and activities to use in order to make your ideas and products more understandable for your target group and simultaneously inspiring for activity leading to realization of a purchase. At the same time, you will adopt how to plan, lead and evaluate in order to being able to analyze effectivity of carried out activities.

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What Will You Learn?

  • How does it work
  • How to include all company's departments
  • Processes of PR campaigns
  • How to seek for new customers
  • Social selling and social listening

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