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About Course

Initial training as part of certification Consultancy Management Standards

Every communications consultancy has its own specific working methods, spirit and style – its own ‘operating system’. Particularly in the communications and creative industries, this is much needed and often seen as a unique advantage.

In order to combine these strengths and specific working methods, to build and run a quality-oriented, resilient and crisis-tested “enterprise”, it is necessary to standardise repetitive processes and allow the organisation to properly learn from mistakes. In addition, when the “agency system” is audited for quality and business ethics against international industry standards such as ICCO’s Consultancy Management Stadard (CMS), quality of delivery and economic success go hand in hand and avoid problems.

Employees, clients and business partners can therefore be confident that they will be working with a reputable communications agency.

The auditors and consultants at Agency Experts are owners and directors of European communications agencies. Because they run their own agencies, they can help you shape internal agency structures and establish controlling processes that comply with all levels of the Quality Management System (QMS). This prepares your agency for a CMS audit in a half-day training session.

The training is intended for the management of a PR agency preparing for the first CMS certification.

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